Ji-Wan and his "shoe Road

A meeting with the people, Ji-Wan always unconsciously, people look anxiously feet shoes, this person special enough, right? However, when his eyes toward you, it is the look of Han Xiao. When the topic of a wander shoes, he immediately eyes light up, feeling high, upbeat. Wang Ji Wan concern shoes because the shoes he is started by. In his eyes, shoes materialization of culture is the carrier of geography. As long as the world's brand Leather shoes He is familiar with. The same brand of shoes, as long as the products of countries from different cultural backgrounds, who can tell a pretty close one. Speaking of the wonders of which, he said, are reflected in the shoes of the "face" on and "soul", the origin of cultural backgrounds, have produced a different shoe charm children. As HHL founder, Ji-Wan is the capital by 860 yuan started the business from the family workshop. Beginning in 1984, making shoes, he simply did not think, 20 years later, their cottage industry will develop into a national shoe "top ten" one of the leading enterprises in their "Hantec" logo as "China Famous Brand", their "Hantec" brand shoes will become a "Chinese famous brand." He also did not expect that their products not only sell well in domestic market, but Sichengyishang also sold to the United States, European Union, Russia And Japan, more than 20 countries and regions. Still he dared not think that the big mall in Japan, "Hantec" shoes will be sold actually equivalent to Renminbi 5,000 yuan a pair of high prices. If it is not making shoes, Ji-million rural Jimo, perhaps just an ordinary farmer will not be like this, to chairman Hantec identity, and the world's top-level corporate decision-making people sit together, discuss Cooperation And seek win-win situation. If not making shoes, he would not to a large shareholder, to attend the French International Development Limited Brands board of directors, to discuss how to integrate resources and develop the market. Making shoes, changed his life path. "Enterprises today, my contribution to the minimum, because I still have not learned it making shoes, but I made the greatest effort??? Learn leadership making shoes." 1983 year, 23-year-old Ji-million veterans returned home from the army, his wife and Qi Di, Qi Mei three people to work in village-run shoe factory, but also all the key technical and management positions backbone. One day, her brother Sa a discussion, resulting in a "go it alone" idea, so who can pick it end? His wife first thought her husband. Ji-Wan's wife encouraged him, said: "The road is by walking." In fact, he wanted to own a career path to trod, now his wife cheer his heart with bottom, and then in 1984, when he left and started a family a tough business. Start making shoes, Ji-case family members on the technical excellence, because they know there is no quality assurance, jobs will be smashed. Therefore, the shoes were produced in Jimo a market vendors fancy. Vendors have to get shoes on the market and selling it under the goods, so hurry door bargaining, the last about 20 yuan a pair, how many they produced. Wang Ji event afterwards, a pair of 20 yuan, half the profits, on an agreed down. At first, they can only produce a few pairs of shoes per day, and later continued recruitment, expansion, output to reach dozens of pairs of hundreds of pairs, but its products are still in short supply. Soon, Qingdao, some of the big stores to purchase. The next year, to sell their products on the provincial market. 1988, the Ji-million take that advantage to rapidly expand the size of the resident built a factory in the town. But to the Trade and Industry Bureau registration "Hantec" trademark, he has met no trouble in mind. The original, "Hantec" trademark was the first to Sichuan Province registered a shoe company. Start, Ji-Wan did not take her seriously, simply re-register a "bergen" trademark. Who knows, "bergen" shoes put on the counter, consumers have raised an objection: "'bergen' is not 'Hantec'?" Confused consumers directly affected markets. Wang Ji million touched on this matter greatly, thus he saw the role and power of the brand. So he make a prompt decision, made a surprising decision???? To buy back the trademarks of Sichuan! Contacts with manufacturers in Sichuan Province, he was informed that this enterprise brink of bankruptcy. But when he made the offer to "Hantec" mark when the other has a high asking price, so about 30 million times, it refuses to let go. At that time, Ji-million shoe only 100 million worth of annual profit, but he did not hesitate to investors bought back the trademark. Ji-million in the brand's emphasis on the case, can not help but gasp in admiration of his strategic vision. Strong brand awareness often led him to make decisions in advance. For example, back in the 90's, he would step aside, open recruitment of capable people, including a doctorate as "Mister." Rapid development process in the enterprise, he insists that the majority of its revenue into advertising and brand promotion, the more time is invested tens of millions a year. The result is shoes double the growth of production and sales year after year! He did a lot of money from Italy Introduction of world-class shoe production line, from process technology upgrade products. He would rather discard some economic benefits, they persist in the world Shoes Strong and collaborative enterprise, in cooperation with the process of understanding and learning what they need, through intelligence, leveraging, an occasion to develop. For example, he controlled the French international brand development Co., Ltd., the Fair of France, Italy, the United States and Hong Kong and other places of many product design and marketing planning experts. Hengda Group successfully into the international market Edilinuo can Laudi, enough power brands such as shoes, must rely on the company's intellectual support. Him to do so, one purpose is to enrich, "Hantec" meaning, create ring "Hantec" sign, the "Hantec" made in China " Nike . "He said:" Nike by a brand, integrate and utilize the resources of the world, won the lucrative returns. 'Hantec' should have a 'normal' learning. " Refers to "Hantec" and "fission", Ji-Wan said humorously: "Enterprises today, my contribution to the minimum, because I still have not learned it making shoes, but I made the greatest effort? ?? learn leadership making shoes. " From the first day of school, work and then no matter how busy he is always afflicted by terrible to go to class. He not only read it for yourself, and let the company go to all senior members

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Shoes Shoes Moral Of The Professional Market Expansion Is Warmer?

HC shoe net Sept. 21 hearing, the current "transformation and upgrade" has become familiar to the public vocabulary of Dongguan, Dongguan and for Shoes, The transformation and upgrading are still many hurdle to cross. Happy is the base from the Asia Footwear Headquarters building to upgrade the expansion of a number of professional market, the industry is conducting a variety of exploration.



That explore meaningful. In fact, intentionally or unintentionally, Dongguan shoe industry is currently going to re-Humen Clothing Industry, the road traveled, from a single production process to the R & D headquarters in the circulation of economic restructuring. And this way Gairuhezou, Dongguan shoe industry naturally become the focus of attention.



Q Footwear market is warmer? Recently, Humen Fumin Leather fabric accessories wholesale market, business clothing and luggage buckle Shoes The Wei Qin Shi-list hardware store owner became busy.



"To the first half of the second half of last year, shoe business plummeted, then, a day after the shop can do that against fluorescent daze," Lily said list, from the second half of this year, shoe business began to pick up, to getting goods to customers is gradually increasing.



List and Lily shoes have similar experience is far from alone, according to fabric accessories Humen Fumin Leather Market Manager Full Tang, introduced the wholesale market currently has 182 stalls, business shoes, handbags, etc. Leather And accessories, many businesses also cater to shoes. Last year, the financial crisis struck, part of the shoe factory closed down, affecting a number of stalls in the business. Thus, starting from last October, enriching reduced by 20% in the wholesale market stalls rent, tenants tide over the crisis with. Subsequently, a message so that the whole Tang, feel increasingly tense competition: the town of Humen Houjie adjacent to the expansion of the major shoe market, the pace is accelerating.

Tang, all of this worry is unnecessary. As early as last year, the global economic slowdown in the background, from Dongguan private entrepreneurs had invested billions of shoe shoe Houjie Fortune Plaza Phase II contrarian market, then continued to the present, Houjie South Peak, Kawada to expand markets are also quietly upgraded.



Course, this contrarian expansion, the practice of promoting industrial upgrading has also attracted a lot of doubt the voice of the industry: the financial crisis, rising raw materials, the new "Labor Law" under the impact of multiple factors, Dongguan shoe industry also contrarian expansion can it?



This, the developer failed to answer, it touches on nearly million Hongfa the first to put the merchants of the settled rent reduction support, and separate ways business fight against the global financial tsunami crisis.



Reporter noted that this year's September 26-October 2, closely watched Dongguan brand clothing and shoes (Northeast) Promotion Week will be held in Changchun City, Jilin Province, Dongguan shoe industry generally believe that it is an important release Signal: Dongguan City government at all levels is increasing its efforts to support the enterprises to develop domestic market.



"The efforts of government and business direction is, in fact, the Chinese in terms of population or consumption point of view, is the world's a huge consumer market for footwear." Dongguan Leather Shoes Association Deputy Secretary-General Wang Zhuo-liang said that at present, Dongguan shoe shown a sign of warmer, Shoe Should seize the opportunity to go out bravely to open up the market.

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Rely on the EU market economy status for their own shoe - shoes, anti-dumping - footwear industries

Amount of money involved as much as 700 million U.S. dollars of EU Leather shoes Anti-dumping Case recently launched "sunset review." Following the Ministry of Commerce of Wenzhou in Zhejiang at 8, the EU anti-dumping on Chinese shoes "sunset review" to address after the coordination meeting, then in Zhongshan, Guangdong shoe called a meeting will be held in Quanzhou, Fujian, a mobilization meeting, called for three base shoes footwear enterprises go all out to respond actively, seek the removal of anti-dumping duties of 16.5%, or the Chinese shoes enterprises remains unpaid tax from 12 to 15 months. But at 12, Zhongshan still no shoes prices on the EU's "sunset review" to lodge a protest.



Statistics show that the EU will replace the United States during the first half of this year jumped Zhongshan shoes Export Second largest trading partner, while the footwear export structure, the proportion of Zhongshan footwear exports to the EU is far lower than the U.S. and Hong Kong. This situation occurs, and the EU to impose anti-dumping duties on Chinese shoes is not without relevance, but more with a lot of shoe to give up a great relationship with the EU market. Banfu Town, Zhongshan, the head of a shoe or even said that as the EU market Order Relatively small United States, even if is to continue to extend anti-dumping duty on the impact of the enterprises will not be great, there is no need to order to prepare materials for a little protest.



However, the single market relies heavily on the United States beginning this year has been to Zhongshan shoe dealt a heavy blow. With the U.S. subprime mortgage crisis deepens, many companies in the United States, Zhongshan declining orders, with some companies even compared to last year reduced Nearly sixty percent.



To give up collective enterprises in Zhongshan respondent shoes, while the overall preparation of Wenzhou shoe industry is to see its fight for market economy status determination. In the EU's announcement of the Chinese shoes anti-dumping tax, the trade association of the active call, the Aokang , Kangnai, Eastern Art, tema, etc. Shoes Leading enterprises to enter the first "prepare" state. As of now, the majority of footwear enterprises in Wenzhou have said they would form a business alliance, collective responding to the EU to re-apply for market economy status.



In fact, Wenzhou shoe enterprises are not very sure of winning the lawsuit. In 2006, the implementation of EU anti-dumping on China shoes, shoes, more than 140 Chinese enterprises involved in responding to, and finally only the South China Sea King assumed the EU footwear industry, a recognized market economy status, which many shoe disappointed. Surely that means that companies do not respond to the EU market economy status to give up the identification. That year, the Chinese concentrated apple juice business case of the U.S. anti-dumping duties to appeal the final result is: 10 enterprises involved in six was a "zero tax rate", four were 3.38%% of the weighted average tax rate, without responding to business tax rate is 51.74%% all.



The face of increasing international trade disputes and anti-dumping lawsuits, the Chinese enterprises to work together to face the full use of legal means to protect their legitimate rights and interests, rather than trusting to luck and to avoid thinking. Practice shows that, in the face of anti-dumping, the only way to save is the Chinese shoe companies themselves, the establishment of the EU market economy status to rely on their own for business, can not be attached to other people, but can not fight.

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Good music to buy shoes buy website copy Zappos unrealistic - sports shoes, shoes, online shopping

HC shoe net December 7 hearing, recently, good music to buy e-commerce enterprises Beijing Information Technology Co., Ltd. (hereinafter referred to good music to buy) was the Sequoia China, 10 million U.S. dollars of investment. Sequoia is betting on good music to buy success to follow: in the United States, Sequoia invested shoes online Sell Zappos company's net income in 2008 was 625 million U.S. dollars, not long ago to 1.2 billion U.S. dollars by Amazon to buy, Amazon bought the company set a record price. While good music can not fully replicate a time to buy Zappos, but the team is confident of its founder: With China's unique understanding of e-commerce market, coupled with supply chain management experience will enable good music to buy can run faster and farther. Second venture from the Sports shoes Start President of Order Three good buy music business had failed. In 2003, the Order Three and several partners founded the comparison shopping platform for digital products SOIT. "Digital products channel chaos, with Gome, Suning such channels, there are a variety of sellers Zhongguancun channels, and this is an area without competition rules, parallel imports are rampant, difficult to compare prices, low profit margins." Order Three summarizes previous entrepreneurial experience, start looking for new business areas. E-commerce market potential in China, the key is to choose what kind of product. Order Three second pioneering products to choose their own set several conditions: first, to a large market, followed by the price of 300 yuan to 500 yuan between, again, is not less than 20% gross margin for distribution nationwide. "Less than 300 yuan, the product is too small absolute value, gross margin was very low, such as distribution of two books, the price is 50 yuan, 5 yuan postage ate 10% of the profits, and if more than 500 yuan, the Chinese of consumers, is still a relatively high expenditure and the cost of the first attempt too much. "Order Three said. Under these conditions, good music to buy shoes in this category initially locked. In the footwear, the Order Three to choose from sports shoes off. Good music before buying the founder, Order Three and several other founders of the United States, Zappos was detailed and comprehensive study, they found that: Zappos covers all types of shoes, the target population is extremely dispersed.

"Although the profit as sports shoes Shoes And children's shoes with high, but the brand more concentrated, the market went up 10 brand basically covering 85% of the population, and more transparent prices, consumers can easily parity with traditional channels. "Order Three said, good music choice to buy it from the shoes cut into the Chinese and the comparative advantage of the footwear. In a good site to buy music, you can see: NIKE , Adidas, Li Ning and other famous brand line of products are the mainstream. However, in the future, good music to buy certain to cover all of the shoes, concrete steps are: sports shoes from the beginning, followed by Casual shoes And, finally, women's, and children's shoes. Chinese-style user experience Obviously, Order Three's goal is to make China Zappos, but at this stage, to copy the Zappos model, obviously not very realistic. Because in the United States, Zappos way is simple: consumers worry about online shoes not fit, they can be scheduled at Zappos a few pairs of shoes, if not fit, as long as the trademark and packaging to ensure intact, the shoes can be returned in full, borne entirely by the Zappos return shipping costs. And, Zappos Return time is quite long, even if the purchase can be returned for a year.

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Shoe into the wealth of scientific and technological elements to create smart model - shoe, shoes

HC shoes Network May 11 hearing, the twelfth Jinjiang China International Footwear Fair on April 19 opening of the city in the United States flag. Fair as a bright spot shoes?? Shoe Museum scientific and technological achievements, witnessed the Jinjiang Footwear Industry Development. Museum of Science and Technology Achievements for this year is still wonderful, but unlike previous years, the scientific and technological achievements hall specially set up "a measurement of the shoe box"?? Patent Experience, "technology element" of inclusion, to improve the field of footwear capability of independent innovation, promote Sports shoes Industry transformation and upgrading into a new vitality. Footwear market today there is a serious homogeneity, the public Shoe You copied me, and my impression of you, cause the market condition is worsening. "Heart-one heel hook," the owner of the franchise, Zhejiang Province, Zhang town that means Kang Footwear Holdings Limited production distribution of women Leather shoes Against its own legitimate rights, shoes production companies and sales of the product mall to court.

Competition in the industry's crowded, there are shoe enterprises are beginning to realize the importance of patents, and only really have developed their own production capabilities and a number of practical patent, the majority of enterprises can be distinguished from homogeneous competition . Since 1995, Nike Out 50 million U.S. dollars annually as a technology R & D and product development costs, from the bio-mechanics, engineering, industrial design, chemistry, physiology, and other point of view of the product. Li Ning Also followed by Portland in the United States, Hong Kong, Beijing and other places R & D centers. Chinese shoes enterprises can be seen starting to focus on R & D and innovation. Competition is the core of modern enterprise technology, competition, innovation can only rely on science and technology allow enterprises to constantly upgrade. To enterprises can continue to grow to be from their own efforts, the most effective is innovation. Although in the context of economic crisis, but the more the face of adverse situations, the more necessary to intensify scientific and technological innovation. Our threshold for enterprises to enter international markets, to help leverage technology, which is to enhance the competitiveness of the most effective way. Improve the added value of products to enhance the core competitiveness of enterprises.

Quanzhou shoe introduction of the "robot" automation "Robot footwear is no longer a dream!" Recently, the reporter saw a well-known shoe company, a shoe assembly line robot is operating. The company official said, Quanzhou Textile Shoes and apparel industry, the quality and improve production processes is accelerating the introduction of "robot" type of fully automated production line will provide technical support. Higher labor costs in the backdrop, Quanzhou multiple industry is gradually changing the growth mode, to update equipment, increase production efficiency, from a labor-intensive to technology-intensive. The introduction of new automation concepts, high-precision industrial applications, "robot", in footwear processes to achieve the end spray glue, spray adhesive surface and pressing a series of processes automation. Many people in the industry anticipated, automated production in the next few years will be the highlight of the footwear industry. Settled Wenzhou footwear technology laboratory "Wenzhou shoes and Technology Laboratory," High-tech Industrial Park in Wenzhou completed, Wenzhou shoe enterprises will usher in the professional support and assistance to help out scientific research institutions. The current research laboratory space of 1500 square meters, 38 scientists from the Exhibition Hall, footwear technology, personalized footwear R & D Center, footwear products, test room and other components. Showroom on site display of "plantar pressure distribution measurement system", a new environmentally friendly shoe materials science and technology, and nano-healthy shoes, shoes and other high-tech breathing oxygen bar shoes kind. It is understood that, as the shoe industry, professional laboratory, efforts from the comfort, safety, environmental protection, professional studies in four areas of footwear products to help businesses solve technical problems. Present their research in "high-heeled comfortable shoes," the project has been the industrialization of the product almost 2 million pairs per year, annual profit and tax revenue to increase 30 million yuan. Clear that the effective use of technology in product innovation and production services, to distinctive product characteristics were recognized and accepted by the consumer market, increase brand awareness and reputation at the same time, get a handsome profit.

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Sell Chinese shoes best use "in the version of" shoe last - shoes, shoes, shoe tree - shoe

HC shoe net October 15 hearing, "Many people think that wearing high-grade imported shoes will not hurt foot, which is actually wrong." Yesterday, the national public research projects??? Chinese foot-shaped Law of the project team leader, said Qiu Li, on the country's 22 provinces three thousand workers of different ages in the foot-shaped samples of the Chinese study found that Chinese foot type and foot shape significantly different from the Europeans, the data parameters in accordance with European production of foot-shaped "imported shoes" is not suitable for Chinese people's feet.

Shoes sold to the Chinese people better use "of the Chinese version" Shoe tree
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Status: After the shift the focus of Chinese foot, toes longer
Ms. Qiu Li said since the founding of new China, the state had collected from 1965 to 1968 had a foot-shaped sample, and in accordance with the relevant data parameters, to develop codes of Chinese shoes, shoe tree (the system Shoes mold A), etc.. In developed countries, generally 5 to 10 years will be on foot shape database update. 2001 to 2004, by the Ministry of Science project, she led by China Leather And footwear and other four units of Industrial Technology Research Institute jointly set up research groups, in-depth country's 22 provinces, cities, collecting samples of Chinese foot-shaped. 2 ~ 17-year-old age, each age group separately collected; adults were divided into youth, elderly and other age groups to collect.
The cases were collected three thousand foot-shaped sample, and the establishment of the China Digital foot shape database. Ms. Qiu Li said, through an extensive study found that compared to the Chinese people foot shape and Europeans are apparently different. Such as children's foot shape, foot-shaped partial width of Chinese children, partial feet thick, but the foot straight side, bent to the inside of a large arc less than European children. Because there is difference between foot shape, the Chinese children and European children in the body center of gravity, shoes and other stress points, the parameters are different.
The same time, and 40 years ago, the Chinese people bigger heel, foot Turn the toes longer. As the focus moved back foot, with one exercise, exercise less and less, the Chinese trend is worsening flat feet. The samples of different regions through comparative analysis, the researchers also found that, Beijing, Shenzhen, Guangzhou and other places, it was more obvious flatfoot. "Currently available data show that in economically developed areas, flat feet apparently high proportion of patients." Qiu Li said that this trend is the evolution of human body can not be avoided. Consequences is likely to increase in patients with cervical disease, and obviously there is getting younger and younger.
Is in accordance with the latest in this research collected data parameters, the relevant departments to urgently formulate a new code of Chinese shoes, shoe last (shoe mold), etc.. At the same time, the State Standardization Committee also held an emergency project, the completion of China's shoe last GB??? China's shoe last series (GB/T3293-1982). Reporter yesterday from the National Standardization Committee inquiry found that, in September 2008, the formal implementation of the national standard, Department of State recommended standard.
Reminder: Do not think that wearing high "import shoes" would not hurt foot
Qiu Li said part of the domestic and international brand footwear, as developers understand the lack of relevant expertise, often "quoted European standards", "import reference standards" and proud, many consumers have always thought that when the election shoes wear high "import shoes" would not hurt foot, in fact, wrong. The so-called "import shoes", is the use of European standards or European foot-shaped shoe last data parameters produced shoes. These shoes can be very good texture and fabric, breathable, Environmental protection , But not for Chinese foot shape. Fortunately, now part of the internationally renowned shoe brands have begun to foot shape database according to parameters of Asians or Chinese foot shape database parameters, production for the Chinese people's shoes.
Qiu Li, reminds consumers that choose shoes, the most simple way is to Sole Upward, compared the size of sole curvature. Chinese foot shape was relatively linear, the Europeans feet, a relatively large curvature. In particular, is in the stage of growth and development of children, long-wearing slim of "imported" Children's shoes Not only detrimental to health, serious illness may induce a variety of leg and even affect the body.

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hi
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